WordsWork: Communicating Results
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Photo by Robin Stevens Payes
The true object of all human life is play. -G.K. Chesterton

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“Applying cutting-edge communications to bring science to life” is more than just a tagline: it represents what WordsWork can bring to science to amplify its messages and build audience awareness. While new discoveries emerge daily to inform advances in understanding our brains, our bodies, and the world around us, they are still undiscovered if left solely between the pages (or subscription-only Web versions) of peer-reviewed journals. We believe that science, to be effective, must be brought to life.

How to amplify evidence in proven ways that preserve the integrity of the findings? Here are a few techniques WordsWork has refined over the years:

Understanding the Value of Public Discourse

  • Building trust by engaging community
  • Starting and sustaining the conversation
  • Acknowledging audiences’ engagement
  • Building value into public discourse

Communicating Complicated Messages

  • Telling the story through improvisation 
  • Applying the art and science of metaphor
  • Smart message packaging
  • Reinforcing messages in multiple platforms

Brain research is leading us to better understand ways to optimize learning based on how and when our brains best take in information.

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Learning involves curiosity, wonder, play, personal and professional growth. WordsWork clients stand at the head of the class.

In labs, medical offices and classrooms, on the playground and in focus groups, experts are posing questions that may lead society down a healthier path. WordsWork to engage the public with the evidence.

Rapid advances in health, science and medicine are changing the face of society. WordsWork to make the technical transparent.