Strategic Social Marketing

One size does not fit all. WordsWork has been collaborating with business, non-profits, educational institutions and government since 1988 to guide clients in developing custom-tailored solutions to social marketing and communications needs and map out measurable results.

Using a proven five-step process, we create strategies that help you:

• Connect goals, positioning and messages to create cohesive outreach campaign.
• Assess messages to make sure they hit the mark.
• Research using interviews, surveys and/or focus groups.
• Approach conduct strategic audience analysis and distribution.
• Tailor strategy for outreach using best practices, test effectiveness and implement.

Based on these understandings, WordsWork will then propose programs or steps to focus on each of these needs with your audience in mind.

Traditional and Networked Media